What are the three levels of luxury?What are the three levels of luxury?
Luxury comes in many levels. There is inaccessible luxury,accessible prestige,and intermediary luxury. Let’s discuss each one in more detail. Each has a distinct appeal to different types of people. This article will help you decide which level is right for you. But first,let’s clarify what luxury really means.
Inaccessible luxury
Inaccessible luxury is the most exclusive form of luxury,meaning that it is extremely rare and costly. It is generally hand-crafted, tailored, and made with prestigious materials. Inaccessible luxury products are often sold through very selective channels. It is all about prestige, exclusivity, heritage, and creativity. Some examples of inaccessible luxury items include Chanel perfume, Giorgio Armani sunglasses, and Salvatore Ferragamo shoes.
According to Alleres’ taxonomy,luxury products fall into one of three categories: accessible,affordable,and inaccessible. Inaccessible luxury products are custom-made and distributed through an extremely selective network. They are designed to provide an unequaled sense of exclusivity. They represent the tip of the pyramid.
Inaccessible luxury has evolved into several forms in the 21st century. The original definition of luxury was “inaccessible” because it was distributed to a very select network of individuals. But in today’s consumerist society,inaccessible luxury has become “luxury for the masses.” As a result,the customer has been lowered to the lowest level on the luxury podium. Check out the luxury modern furniture. The latest trend is to satisfy psychological,emotional,and experiential needs.
The paradoxical nature of inaccessible luxury can lead to paradoxical outcomes. Luxury products that are affordable but still authentic can still carry the social cachet of luxury,and fulfill psychological needs. As a result,brands that satisfy certain criteria can do well in an economic crisis. They can create a more accessible luxury market and attract a wider range of consumers.
The luxury market can be classified into three levels: accessible luxury,intermediary luxury,and inaccessible luxury. The accessibility of inaccessible luxury can be measured by the ratio of rationality to emotionality. An emotional product is more likely to be sought after than a rational one. This is because it exudes rarity and exclusivity.
Accessible prestige
Accessible prestige is a level of luxury that is affordable for ordinary people. It is similar to the first level,but the products and materials are more affordable. Some examples of accessible prestige are clothes,accessories,and even shoes. The quality of these items is much higher than in cheaper fashion,and many of these brands use Grade-A cashmere. Some brands even make their shoes in Italy.
While the predictive validity of these scales is still contested,they do support the notions of accessible,intermediate,and prototypical inaccessibility. This notion of elitism appears in all three scales,but the relationship between the two is not as strong. The three scales also contain affective dimensions that measure perceived luxury.
Moreover,luxury is no longer exclusive to luxury brands. Luxury is more than simply a product or service; it also refers to the artistic content of the product. A real luxury product or service utilizes unique materials and uses unique artistic processes. However,the luxury consumer does not necessarily want to purchase a luxury brand to feel its exclusivity.
According to Danielle Alleres,the luxury market can be divided into three levels. There is Inaccessible prestige and Intermediary luxury. The latter two are less accessible to most people. Also check out the luxury interiors. This makes it more important to find a luxury brand that is affordable and accessible for ordinary people.
According to the Duncan’s test,accessible luxury brands are not necessarily inferior to intermediate luxury brands. However,their profi les of accessible luxury are statistically different. Luxury brands such as Van Cleef & Arpels are associated with distinction and elitism,but the accessible ones are associated with accessibility.
While affordable luxury does not necessarily mean cheap goods,it still requires real craftsmanship and is worth investing in. While a $400 bag or a $500 dress is unattainable for the average American woman,more consumers are willing to spend more on products that are made with care and craftsmanship.